The "sharing model" based on Internet technology innovation has significantly reduced information costs. It has not only reshaped the accommodation, office, travel and other fields, but is also unstoppable reshaping the packaging and printing industries.
Based on the Internet platform, focusing on all aspects of the manufacturing process, integrating dispersed manufacturing resources and manufacturing capabilities, and sharing use rights to maximize the production efficiency of the manufacturing industry, a new form of production-the shared factory is taking root and growing rapidly.
In the packaging and printing industry, some pioneering innovative platform companies have begun to provide the industry with shared digital systems, shared supply chain systems, and even shared digital printing equipment.
Idea change: for whom
In the fall of 2020, the manufacturing industry "broke into" a "rhino"-in September, Alibaba's new manufacturing platform-Rhino Smart Manufacturing was unveiled. In the past three years, through pilot cooperation with more than 200 small and medium-sized merchants on Taobao, "Rhino" ran through the flexible mode of small orders and quick response, and realized on-demand production.
Under the traditional model, companies determine production capacity based on the capabilities and experience of the production line. The combination of digital and manufacturing allows factories to be free from production lines. Brands are "released" from production capabilities. Consumers can also have more personalized products and products. service. It can be ordered at least 100 pieces, delivered within 7 days, and the inventory is reduced by about 30%-the "break-in" of the "rhino" caused quite a stir.
For whom it is made is an important logic to promote the transformation of the manufacturing industry. New manufacturing focuses on the transition from supply to demand.
"Let users define production." When talking about the biggest difference between smart electric cars and traditional cars, Li Bin, the founder of NIO, told reporters that it is to personalize the configuration according to users' preferences and drive the technological upgrade of the industrial chain according to users' needs.
"We want to be a user company." Rong Juchuan, chairman of Boyang Group, which is rooted in the home textile field, believes that no matter how the environment changes, getting closer to demand is always the direction that companies are pursuing. Information means should be used to deepen their understanding of the market and increase cooperation. Market connection.
According to data from the Ministry of Industry and Information Technology, as of June this year, the penetration rate of national industrial e-commerce reached 63%, and the penetration rate of dual innovation platforms in key manufacturing industries exceeded 84.2%. Using technology to better understand requirements and let requirements define manufacturing is the current development direction.
"The focus of new manufacturing is not on manufacturing itself, but on matching supply and demand through technology, closely integrating consumer Internet and industrial Internet, and building new advantages." Zhao Ping, vice president of the China Council for the Promotion of International Trade Research Institute, believes that this will promote the upgrading of industry and consumption. , The smooth economic cycle is of great significance.
Ways of upgrading: who will make it
What is manufacturing like today? Walking into a garment factory in Hangzhou, you will find some clues: each piece of fabric has its own ID, hanging hangers are automatically assigned to workstations, and the workshop serves multiple brands at the same time... Sharing and collaboration are becoming key words.
Who will make the future? The "sharing model" derived from the Internet is reshaping the manufacturing industry.
In the first half of the year, Fujian Shishi’s first "shared factory" was launched, providing small and medium-sized enterprises with production sites and warehousing facilities, and providing orders for companies that have difficulty receiving orders. Even in the face of the impact of the epidemic, through sharing and collaboration, 120,000 overseas garments will soon be produced online; in many cities, light industry companies split and share orders, design, assembly and other links to reduce market risks and integrate supply chain capabilities...
From "building a factory first in manufacturing" to putting it into practice as long as you have an idea, the introduction of shared factories improves resource utilization efficiency and reduces production costs. It also allows many small and medium-sized enterprises to no longer be limited by their manufacturing capabilities and focus more on their own advantages. And business innovation.
There is shared manufacturing and more innovative collaboration.
Integrating the industrial chain and supporting facilities, Beijing Jingdiao Technology Group cooperated with Mentougou to build a rapid manufacturing platform, opening up the manufacturing capabilities of electromechanical technology products for small and medium-sized enterprises, and accelerating incubation innovation; while investing in factories, introducing partners and building enterprises on the platform With the information system, Lenovo realizes supply chain aggregation in the process of empowering small and medium-sized enterprises...Through collaborative innovation, many enterprises are reshaping their advantages.
"Manufacturing is not single-handed or simple cooperation, but seeks long-term win-win." Guan Wei, senior vice president of Lenovo Group, believes that the upgrade of the method not only extends management, but also enables innovation, from making products from factories to building ecology by brands. Integration helps to achieve stable and efficient production and stimulate more vitality.
Reshaping of Value: Beyond Creation
Not limited to the creation itself, the accelerating integration of products, culture, and consumption is reshaping the value of manufacturing.
The clothing brand Aimu opened workshops in factories to experience the accelerated rise of industrial tourism based on intangible cultural heritage embroidery, and "moved" factories into the market, making production a popular "consumer product" nowadays.
After more than 40,000 users voted in the online community, the fourth NIO Day (NIO Day) was selected to be held in Chengdu. "This is our'going to an appointment' with users. The location, method, and guests will fully absorb users' opinions." Li Bin said that Weilai is building and improving the interactive community of riders. "Let a group of interesting people get together and share the joy. Lifestyle".
Consumption upgrades include consumer demands in many aspects, trigger emotional resonance, and bring happiness and beautiful enjoyment, which is a focus of new manufacturing.
Since the beginning of this year, many enterprises have allocated resources, flexibly converted production, and stabilized the chain through the industrial Internet platform, which has strongly supported the economic recovery. With the empowerment of digital technology, the boundary between manufacturing and service has been diminishing.
According to data from the Ministry of Industry and Information Technology, there are currently more than 70 influential industrial Internet platforms across the country, and the number of industrial enterprises serving more than 400,000.
"The trend of manufacturing networked collaboration and service-oriented extension is obvious." Xie Shaofeng, Director of the Information Technology Development Department of the Ministry of Industry and Information Technology, said that the next step will be to build a multi-level and systematic industrial Internet platform system to cultivate a cross-industry and cross-field comprehensive platform. Accelerate the transformation of supply chain to supply network, and the extension of manufacturing to service and other fields.
What can be shared in manufacturing?
From the perspective of scope, all links in manufacturing activities, including design, R&D, management, production, transportation, sales and other services, can be shared to varying degrees.
According to the content, it can be divided into production equipment, technical services, production capacity and comprehensive services. Production equipment includes large and medium-sized equipment, small tools, computing resources (servers), production materials, warehousing and logistics facilities, and environmental protection facilities; technical services include various existing knowledge, existing technical achievements, and existing technical support services; production capacity includes design Capabilities, product manufacturing capabilities, production management capabilities, equipment maintenance capabilities; comprehensive services include human resources, upstream and downstream resources in the industrial chain, and financial support.